How to choose cosmetics for your everyday look
Your best makeup choices are the ones you enjoy wearing and can use comfortably.
Start with your routine
Choose products around the moments you actually get ready for: a quick workday look, an occasion, or something in between. You do not need every category at once.
Compare shade in useful light
When possible, check complexion shades in natural light and give them a moment to settle. Consider undertone and finish along with the shade name.
Notice the texture
A product can look beautiful and still feel wrong for your skin. Think about whether you prefer a light, dewy finish or more coverage and a matte feel.
Read the label
Check the intended use, ingredient list, shelf life and directions. Avoid sharing eye and lip products, and replace products that change smell, texture or appearance.